The founder of The Duffy Agency, I'm focused on helping CEO’s build strong brands across borders. I have over 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen.
I began my career in Boston as a copywriter with BBDO and later as Creative Director for Knight Advertising in San Francisco. In 1991 I moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, I started The Duffy Agency in 2001.
The risk of marketing failure rises significantly when you venture beyond your home turf. But you can mitigate that risk with a little advance work. Brands that succeed internationally tend to be those that are able to maintain a relevant and differentiated brand identity on the global level yet, at the same time, have managed to adapt their positioning strategy and tactics to compete locally. That, in a nutshell, is what The Duffy Agency does.