Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed. Those odds become even more daunting when you are entering another marketer’s home turf. But you can even the playing field. It all starts with having the right methodology in place to seize opportunities and mitigate risk.
In my post for Marketing Executives Network Group (MENG) I address the risks of international brand launches. Check out the post, Going Global: How to Overcome the Hidden Risks of International Brand Launches.