The ups & downs of startups: How entrepreneurs can level the playing field

Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurship at Lund University for a great discussion on applying customer-centric strategic planning to startups. I'll be eager to follow your startup projects over the next semester. I've included the slides from my entrepreneur's talk here for download. Please note: the PDF is password protected, so please contact Craig Mitchell for the password.

If there are topics you would like to discuss that we did not cover in class, leave a comment here and I'll do my best to answer in a comment or post.