What does a brand strategist actually do for a living?

This was the question recently posed to me by CJ Walker, head of Firehead one of Europe's top recruitment firms specialized in web content and technical communication. It's the type of question that you don't think about very much until someone like CJ asks you directly.

I've done my best to provide a lucid answer on the Firehead blog where CJ published our interview. If you're wondering what a brand strategist does for a living (this one anyhow) it's worth a read.