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Friday
Aug242012

David Brier's lay man's guide to brand fail 

DateAug 24, 2012

David included this venn diagram in his recent Fast Company article "What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes". The article presents a great real-world brand case. Worth a read. 

The reason this is so painfully funny is because it is so frequently applied.

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Thanks Sean for the mention. Yes, it's has some painful truth which gives it its secret therapeutic values....

August 25, 2012 | Unregistered CommenterDavid Brier

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