BrandRants

Social Media Mantra

Sean Duffy — Tue, 16 Apr 2013 22:44:21 +0000

Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your office. Sit on the floor cross-legged. Place your hands on your knees palms up if you are alone, join hands in a circle if your colleagues are with you. Close your eyes and recite the social media mantra:

Illustration by Shane Smith http://fav.me/d58wfo9

OK, now you are ready to begin online networking. Good luck.

Post-apocalyptic Season's Greetings

Sean Duffy — Sat, 22 Dec 2012 00:00:22 +0000

Congratulations. You have survived the apocalypse. I hope you had a pleasant end of days.

Santa Claus Graphic Guidelines

Sean Duffy — Wed, 12 Dec 2012 10:08:09 +0000

How not to get sued by an elf this Holiday Season

Hey it's that time of year again.

Survival is overrated

Sean Duffy — Fri, 09 Nov 2012 16:26:32 +0000

We would like to give a big thanks to the CEOs who attended the workshop, "Survival is Overrated" at MINC today. We enjoyed getting to know you and we hope you stay in touch.

The social vote: Obama vs. Romney

Sean Duffy — Tue, 06 Nov 2012 11:38:22 +0000

SAUL LOEB/AFP/GETTY IMAGESOK, all the Americans at The Duffy Agency have now voted. Like many Americans I'll be watching the results come in for the rest of the day trying to piece together the fragments and get a glimpse into the future of who will be my country's next president.

The ups & downs of startups: How entrepreneurs can level the playing field

Sean Duffy — Tue, 23 Oct 2012 08:33:23 +0000

Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurship at Lund University for a great discussion on applying customer-centric strategic planning to startups. I'll be eager to follow your startup projects over the next semester.

Why the CMO has to go

Sean Duffy — Wed, 26 Sep 2012 08:03:01 +0000

The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater.

The illusion of communication and how to prevent it

Sean Duffy — Fri, 21 Sep 2012 06:15:00 +0000

How to create your own marketing micro-profession

Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very precise foundation of language to describe all things medical. Then I got a job in an ad agency.

Coming to terms: What is a brand? What is branding?

Sean Duffy — Tue, 18 Sep 2012 07:37:31 +0000

LIKE BLIND MEN DESCRIBING AN ELEPHANT

Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked when I read his Business Week article "What, exactly, is a brand?" It was said to have sparked the sharpest response of any marketing article they’d published.

How to bring your product launches to new heights

Sean Duffy — Wed, 12 Sep 2012 10:43:28 +0000

APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5

It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because today Apple will announce the new iPhone 5 in advance of its launch.