Typical brand consulting assignments

Our projects almost always involve marketing across borders. Beyond that, common requests include helping a CEO or brand manager to create a more cohesive brand and to structure their efforts to build brand equity across multiple markets. 

Typically we’re called in before the ad agency to define the optimal position for the brand in the local market and to develop a strategy and tactical plan to achieve it. At the same time, we work with the brand on a global level to craft a universal brand story and set of values. The aim is one brand identity that resonates globally combined with positioning and tactics that address the unique target mindset and competitive environment found in each country.

• BRAND
  • Brand Creation & Positioning
    This may be for a start up company or a new brand of an existing company.  
  • Brand Articulation
    The brand exists, but has never been adequately defined in words in a way that resonates with employees or customers. 
  • Brand Strategy
    The brand exists but is not actively developed to increase brand equity.
  • Brand Launch 
    From creating positioning and messaging that work across all markets to creating a web presence and campaign themes.
  • Brand Repositioning 
    Lagging sales can often be an indication of a brand image and position that has lost relevance with consumers. We conduct market investigations and then chart a plan to return to relevance.
  • Market Investigations
    The first step for most of our projects. We use desk-top research, in-depth interviews, focus groups and surveys to mine actionable insights.
  • Brand Coaching
    This service is often used by CEO’s who want to get regular advice and quick feedback from a brand equity perspective. 
• WEB
  • Web Presence Optimization
    Today brands are expected to have a globally integrated web presence beyond their web site. We create a coordinated presence that is run locally but controlled centrally.   
  • Social Media Strategies
    We build a social media presence for clients that is centrally monitored, locally run and fully integrated with brand strategy.
  • Social Media Management & Training
    We train clients to run their own social media programs. Alternatively, we can manage parts or all of the program for them. 
• ADAPTATION
  • Local Adaptation & Management
    We provide a turnkey solution for rolling out centrally produced content and campaigns across multiple markets. It includes managing local language adaptation, production and media. 

Learn how we bridge strategy and tactics into creative execution for our clients.