Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn't engage an audience, brand identity does. And that is the first place you should look if you're not getting traction online.
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being confused with business strategy. The word used to fuel this fallacy is “passion”.
Beyoncé’s latest album release shows us how audience power is changing the rules of marketing and creating new possibilities for brands - if you are able to see it
As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing success.
If you have ever lived with a two-year old, then you probably know that a) anything can be turned into a game and b) it’s often the most powerful tactic you have to motivate new behaviors. What you may not have considered is that our predilection for games doesn’t really go away when we get older. Thus, the rise in recent years of “Gamification”.
While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is that?
The Apple co-founder went on to attribute Apple's success to a conscious decision to be a "market-led" company as opposed to a tech-led company. This seemed to be in Steve Job's DNA.
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your office. Sit on the floor cross-legged. Place your hands on your knees palms up if you are alone, join hands in a circle if your colleagues are with you. Close your eyes and recite the social media mantra:
Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurship at Lund University for a great discussion on applying customer-centric strategic planning to startups. I'll be eager to follow your startup projects over the next semester.
How to create your own marketing micro-profession
Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very precise foundation of language to describe all things medical. Then I got a job in an ad agency.
LIKE BLIND MEN DESCRIBING AN ELEPHANT
Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked when I read his Business Week article "What, exactly, is a brand?" It was said to have sparked the sharpest response of any marketing article they’d published.
APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5
It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because today Apple will announce the new iPhone 5 in advance of its launch.
THE GREATEST ENEMY OF COMMUNICATION IS THE ILLUSION OF IT