The importance of follow-through in branding
In golf, follow through is what happens after you hit the ball. A ball can travel a great distance even with poor follow through on your swing. But it is doubtful that it will meet your objective of landing on the green (or even on the fairway).
In marketing follow through is what happens after the sale. We have defined the ten phases of your target’s development in the diagram above. We can help you create a brand strategy and tactical communication plans to combine them into one smooth swing.