Why we quit our day jobs
Great brands are not born of creative ad campaigns. It starts way before that with creative brand strategy.
The Duffy Agency was founded in 2001 by ad agency creatives who realized that making great ads for weak brands was like applying lipstick on a pig. Not much fun.
No one would argue that effective advertising needs be innovative, insightful and focused. These creatives believed that the strategies for international brands should be held to the same standards. And that wasn't happening very often.
So they left their ad agencies to create a new type of digital branding agency where the creative department is the entire company and brands can be seen in public without their makeup.
Over the past 10 years many brands have found this a more attractive alternative. See how we're different from your local ad agency.