The challenge of international brand management
Being responsible for developing a brand in one country is tough enough. But that challenge is multiplied with each additional country you are responsible for. You could hire ad agencies and consulting firms in each market and try to cobble their work together into a unified brand strategy and creative campaign. The Duffy Agency was founded to offer a better solution for building brand equity across borders.
Our team is comprised of brand strategy, creative and online networking (social media) consultants who are responsible for overseeing the execution of the strategies they create. So their advice is always practical, measurable and operationally viable.
We typically work in cooperation with our client’s other marketing communications firms such as local ad agencies and pr firms. We have over a decade of experience positioning brands in over 40 different countries across dozens of product categories including considerable pharma and life science experience. Read why we feel international brands need a centralized solution to brand management.