The challenge of international brand management
Being responsible for developing a brand in one country is tough enough. But that challenge is multiplied with each additional country you are responsible for. You could hire ad agencies and consulting firms in each market and try to cobble their work together into a unified brand strategy and creative campaign. The Duffy Agency was founded to offer a better solution for building brand equity and audience across borders.
Our team is comprised of digital brand strategy, creative, content and online networking (social media) consultants who are responsible for overseeing the execution of the strategies they create. So their advice is always practical, measurable and operationally viable. We can take online projects from strategy to creation and follow through with ongoing management and/or reporting.
For global assignments, we typically work in cooperation with our client’s other marketing communications firms such as local ad agencies and PR firms. We have over a decade of experience positioning brands in over 40 different countries across dozens of product categories including considerable pharma and life science experience. Read why we feel international brands need a centralized solution to brand management.