How are we different from an ad agency?
With all the different marketing communication specialists around today it can be difficult to tell who does what. The Duffy Agency is a branding agency with a background in international brands and online networking (social media). The difference between an ad agency and our branding agency is a matter of focus.
Ad agencies are strategically capable, but primarily focused on the creation of communication campaigns that confer a short-term awareness advantage in the local market. If you feel your positioning, tactics and key messages are good to go across all your markets than you may be best served by going directly to a traditional ad agency and/or web development agency to help you execute them.
Our branding agency is creatively capable, but primarily focused on the research and development of positioning strategies, tactics and key messaging that confer a long-term strategic advantage over competitors across all markets. We only offer creative services to companies who have developed their brand strategy with us.