How are we different from an ad agency?
With all the different marketing communication specialists around today it can be difficult to tell who does what.
The difference between an ad agency and our digital marketing agency is a matter of focus. Advertising agencies tend to focus on ad campaigns: short bursts of promotion via paid media to build awareness and short-term sales. Digital marketing agencies like ours also create campaigns but our focus is on brand presence: things the brand does every day via digital touch points to build audience, long-term equity and margins.
The Duffy Agency specializes in developing proprietary audiences for international brands. We start with an overall digital stategy that get's all a brand's online assets working together towards measurable objectives. We build the websites, apps and other assets required by the strategy. Then we implement content marketing and online networking (social media) programs across all of them. We follow through with measurement and reporting towards established benchmarks. If need be, we can also manage the assets we set up or train your staff to do it.
We provide a holistic solution to online marketing because like conventional digital agencies we create web sites and apps but we also provide strategic planning and follow through. Our focus is on the brand’s entire web presence including content marketing and social media programs. We unite all of these with a common strategy and reporting routine. Our approach removes silos and gets all of a brand's online activities pulling in the same direction. This helps address the over-arching need for brands to develop their own audiences online. It also gives global brand managers greater control, clearer results and more definitive proof of their brand’s overall web performance.