The need for centralized brand strategy
Decentralized brand management will inevitably lead to brand creep. Before you know it your brand's core values are slightly different in each market. This undermines the brand by diluting its meaning, value and ability to compete.
We explore markets to define the red threads that unite targets across different cultures. We use that to develop cross-border brand and communication strategies that serve as a common brand foundation but also allows for adaptation to accommodate local market conditions. Read why we quit our day jobs to pursue this idea.