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Wednesday
Dec072011

Is your brand's message lost in translation?

When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples.

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Wednesday
Nov162011

'Tis the Season for Christmas Creep

A recent headline in USA Today read, “Santa's becoming a September fixture” citing Christmas promotions beginning as early as July and August.

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Tuesday
Oct112011

Lund University: An entrepreneur’s guide to brands & social media marketing

Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund University School of Economics and Management in Sweden

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Friday
Aug262011

Steve Jobs' 1997 brand prophesy

Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below.

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Tuesday
Aug162011

Borders: A brand tragedy

As Borders fades into oblivion I'm left mourning  the loss of my favorite urban hangout.

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Monday
Jul182011

Why managing your personal brand will make you a better marketer

Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter of motivation.

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Wednesday
Jul132011

The social media summer survival guide

Working this summer? This may help. A few of us at The Duffy Agency put together our top five tips for surviving the summer with the help of social meida.

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Friday
Jun242011

Will Direct Response Save Advertising?

Last week I read a great op-ed piece in The Boston Globe by Alex Poulos called “Mad Men of the Future.”

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Thursday
May262011

New York Times struggles to understand why social media can't be run by robots

And people wonder why the newspapers are in trouble . . .

Newspapers have some of the most powerful brands in the world. But decades of monopolized media have made them soft in the ways of brand management.

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Tuesday
May242011

A letter from Joplin, MO. after the tornado

I just received this letter from my TAAN partner in Missouri, Brent Beshore. I have been following his activity on Twitter and Facebook for the past two days and have been genuinely inspired

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Wednesday
May112011

The McElroy "Brand Man" Memo turns 80

Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below.

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Thursday
May052011

Going Global: Overcome the Hidden Risks of International Brand Launches

Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed.

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Thursday
Apr212011

Don't tell my folks I work in advertising, they think I'm a piano player in a whorehouse

My friend Cedrik tells me the headline was coined by Jacques Séguéla, President of RSCG before I started in advertising. I heard it from my first creative director at BBDO and have had it repeated to me by practically everyone I've know in advertising ever since.

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Tuesday
Apr192011

Join the WeFeedback experiment

We're popping Champagne at the agency today to celebrate the official launch of WeFeedback.org, a website we developed with the United Nations World Food Programme (WFP) as part of an awareness/fundraising campaign. 

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Thursday
Mar172011

Don’t forget the "tact" in your online fundraising tactics

Seven Tactful Tactics for raising money online

Microsoft recently came under a lot of criticism for the way it tried to raise money for Japanese earthquake relief. Their Twitter campaign was seen by many as a transparent ploy to promote their brand at the expense of Japanese quake victims.

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Tuesday
Mar152011

Why great sales people don’t always make great marketers

In many BtoB companies the career path to the Marketing Departmment  seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers.

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Monday
Mar142011

I’m a Mac and I’m a PC trying to help Japan

 What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth?  The latest MS communication fiasco centered around their efforts to help earthquake victims in Japan this weekend. 

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Thursday
Mar102011

How Toby Rucksmith turned my RockMelt experience into a BrandMelt moment

I was hoping to write this post about a new browser called RockMelt. A few people in the office suggested I try it. RockMelt claim they are “re-imagining the browser for the way people use the Web today”.

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Monday
Feb142011

The meaning of love (for marketers).

Happy Valentine's Day! All of us at The Duffy Agency created this Video Valentine for you to ponder the power of love as a brand. If you like it, spread the love with your favorite marketer this Valentine's Day. 

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Monday
Feb142011

Five DIY opportunities for marketers

A freelance collateral writer visited The Duffy Agency recently. She complained about the lack of opportunity in the market and blamed the changes in our industry.

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