Part 2 of 4
I don’t believe any brand can be everything to everybody. But that seems to be the new ambition in Mountain View.
Part 1 of 4
To most people Google seems to be a benevolent nerd-fest offering a free search engine and other online stuff with a quirky corporate culture. That seems accurate.
Facebook generates 85% of it's $3.7 billion annual revenue from advertising. But the jury is still out on its usefulness as an adviertising medium
A practical model for developing international brands
You want to build your brand’s equity. But a quick survey of the models for doing so reveal a plethora of options.
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that bucket
I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for business networking.
A couple of weeks ago the words “Joseph Kony” would have meant little to you or me. And not because we haven’t heard of him before.
The social web has overcome geography, culture, even language to connect billions of people.
A nonsectarian yet slightly pedantic post on the importance of names
If you work in marketing you probably use the term "social media" several times a day.
The story of the Tropicana Pure Premium brand is a classic tale of innovation addressing latent consumer needs. In 1954 an enterprising citrus grower named Anthony Rossi invented flash pasteurization to preserve the taste of his fresh-squeezed Florida orange juice.