Friday
Jul062012
The Google Delusion: Don’t be evil
Jul 6, 2012 
Part 3 of 4
“Don’t be evil” was coined by Google employees Paul Buchheit and Amit Patel in 2000 and has been kicking around as an unofficial motto ever since.
Jul 6, 2012 Wednesday
Jun272012
The Google Delusion: Something for Everyone
Jun 27, 2012 
Part 2 of 4
I don’t believe any brand can be everything to everybody. But that seems to be the new ambition in Mountain View.
Monday
Jun252012
The Google Delusion: From innovator to imitator
Jun 25, 2012 
Part 1 of 4
To most people Google seems to be a benevolent nerd-fest offering a free search engine and other online stuff with a quirky corporate culture. That seems accurate.
Thursday
Jun212012
Beyond Advertising: The Real Value of Facebook for Brands
Jun 21, 2012 
Facebook generates 85% of it's $3.7 billion annual revenue from advertising. But the jury is still out on its usefulness as an adviertising medium
Thursday
Jun142012
Customer-based brand equity
Jun 14, 2012 
A practical model for developing international brands
You want to build your brand’s equity. But a quick survey of the models for doing so reveal a plethora of options.
Wednesday
Jun132012
Apple: Brand equity in action
Jun 13, 2012 
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that bucket
Monday
Jun112012
What does a brand strategist actually do for a living?
Jun 11, 2012 
This was the question recently posed to me by CJ Walker, head of Firehead one of Europe's top recruitment firms specialized in web content and technical communication.
1 Comment | tagged brand strategist, interview, job description, sean duffy | Thursday
Apr192012
Why We Haven't Met on Google+ Yet
Apr 19, 2012 
I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for business networking.
Wednesday
Mar212012
KONY 2012: Should Your Brand Still Support It?
Mar 21, 2012 
A couple of weeks ago the words “Joseph Kony” would have meant little to you or me. And not because we haven’t heard of him before.
Post a Comment | tagged #KONY2012, Ben Keesey, Invisible Children, Jason Russell, Kony 2012, STOPKONY, stop kony | in KONY 2012 Friday
Mar092012
Time to Get Serious about Social Media
Mar 9, 2012 
As we've written about previously, the social media revolution is over. Social media is a reality in marketing. The question now is how to we use this new tool as more than just a diversion?
Thursday
Mar082012
6 Ways to You Can Help Ensure the Success of Kony 2012
Mar 8, 2012 
By now many of you probably have already heard of Joseph Kony. If not, here’s a quick synopsis.
read more via blog.theduffyagency.com
Wednesday
Mar072012
Joseph Kony 2012: Testing the true power of the social web
Mar 7, 2012 
The social web has overcome geography, culture, even language to connect billions of people.
Post a Comment | in KONY 2012 Monday
Feb272012
Why you should give up the words "social media" for lent
Feb 27, 2012 ;)
A nonsectarian yet slightly pedantic post on the importance of names
If you work in marketing you probably use the term "social media" several times a day.
Monday
Feb202012
Will PepsiCo squeeze Tropicana to death?
Feb 20, 2012 
The story of the Tropicana Pure Premium brand is a classic tale of innovation addressing latent consumer needs. In 1954 an enterprising citrus grower named Anthony Rossi invented flash pasteurization to preserve the taste of his fresh-squeezed Florida orange juice.
2 Comments | in Tropicana Friday
Jan202012
The Eight Myths of Marketing in China
Jan 20, 2012 
Thanks to everyone who participated in the Swedish Chinese Chamber of Commerce (SCCC) event "Doing Business In China". For those who asked for a copy of my slides you can download Eight Myths of Marketing in China with the password I provided at the talk.
Post a Comment | in China Wednesday
Jan182012
SOPA Simple
Jan 18, 2012 
I think this SOPA GIF from Matthew Inman and The Oatmeal (site blacked-out today) pretty much sums it up. Write a crabby letter and do it for the kittens.
Wednesday
Jan182012
The Ad Agency Pitch Process Must Die
Jan 18, 2012 
My New Year’s resolution for 2012 is to stop working for free. And if you run your own advertising or creative services firm, I hope you’ll join me.
1 Comment | in Ad Industry, Rant Friday
Dec232011
Happy Holidays from The Duffy Agency
Dec 23, 2011 
Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year. And in that same spirit, we wish you the happiest of holidays and a healthy and prosperous 2012!
Wednesday
Dec212011
A Holiday Poem for Marketers
Dec 21, 2011 
Season Greetings! My Marketing Moxie column in Talent Zoo takes on a different format for the Holidays. How the CMO Grinch Got Social is a Dr. Suess-inspired look at the plight of today's CMO and their path to redemtion.
Thursday
Dec152011
Norte Beer combines tech & trend with Photoblocker
Dec 15, 2011 
A new TV spot by Del Campo Saatchi & Saatchi in Argentina for their client Norte beer is fun to watch. But then, a lot beer spots are fun to watch.
Post a Comment | in Norte beer