I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for business networking.
A couple of weeks ago the words “Joseph Kony” would have meant little to you or me. And not because we haven’t heard of him before.
The social web has overcome geography, culture, even language to connect billions of people.
A nonsectarian yet slightly pedantic post on the importance of names
If you work in marketing you probably use the term "social media" several times a day.
The story of the Tropicana Pure Premium brand is a classic tale of innovation addressing latent consumer needs. In 1954 an enterprising citrus grower named Anthony Rossi invented flash pasteurization to preserve the taste of his fresh-squeezed Florida orange juice.
Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund University School of Economics and Management in Sweden
Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter of motivation.