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Wednesday
Jun132012

Apple: Brand equity in action

Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that bucket

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Monday
Jun112012

What does a brand strategist actually do for a living?

This was the question recently posed to me by CJ Walker, head of Firehead one of Europe's top recruitment firms specialized in web content and technical communication.

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Thursday
Apr192012

Why We Haven't Met on Google+ Yet

I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for business networking.

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Wednesday
Mar212012

KONY 2012: Should Your Brand Still Support It?

A couple of weeks ago the words “Joseph Kony” would have meant little to you or me. And not because we haven’t heard of him before.

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Friday
Mar092012

Time to Get Serious about Social Media

As we've written about previously, the social media revolution is over. Social media is a reality in marketing. The question now is how to we use this new tool as more than just a diversion?

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Thursday
Mar082012

6 Ways to You Can Help Ensure the Success of Kony 2012

By now many of you probably have already heard of Joseph Kony. If not, here’s a quick synopsis.

read more via blog.theduffyagency.com

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Wednesday
Mar072012

Joseph Kony 2012: Testing the true power of the social web

The social web has overcome geography, culture, even language to connect billions of people.

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Monday
Feb272012

Why you should give up the words "social media" for lent

A nonsectarian yet slightly pedantic post on the importance of names

If you work in marketing you probably use the term "social media" several times a day.

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Monday
Feb202012

Will PepsiCo squeeze Tropicana to death?

The story of the Tropicana Pure Premium brand is a classic tale of innovation addressing latent consumer needs. In 1954 an enterprising citrus grower named Anthony Rossi invented flash pasteurization to preserve the taste of his fresh-squeezed Florida orange juice.

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Friday
Jan202012

The Eight Myths of Marketing in China

Thanks to everyone who participated in the Swedish Chinese Chamber of Commerce (SCCC) event "Doing Business In China". For those who asked for a copy of my slides you can download Eight Myths of Marketing in China with the password I provided at the talk.

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Wednesday
Jan182012

SOPA Simple

I think this SOPA GIF from Matthew Inman and The Oatmeal (site blacked-out today) pretty much sums it up. Write a crabby letter and do it for the kittens. 

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Wednesday
Jan182012

The Ad Agency Pitch Process Must Die

My New Year’s resolution for 2012 is to stop working for free. And if you run your own advertising or creative services firm, I hope you’ll join me.

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Friday
Dec232011

Happy Holidays from The Duffy Agency

Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year. And in that same spirit, we wish you the happiest of holidays and a healthy and prosperous 2012!

via blog.theduffyagency.com

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Wednesday
Dec212011

A Holiday Poem for Marketers

Season Greetings! My Marketing Moxie column in Talent Zoo takes on a different format for the Holidays.  How the CMO Grinch Got Social is a Dr. Suess-inspired look at the plight of today's CMO and their path to redemtion.

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Thursday
Dec152011

Norte Beer combines tech & trend with Photoblocker

A new TV spot by Del Campo Saatchi & Saatchi in Argentina for their client Norte beer is fun to watch. But then, a lot beer spots are fun to watch.

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Wednesday
Dec072011

Is your brand's message lost in translation?

When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples.

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Wednesday
Nov162011

'Tis the Season for Christmas Creep

A recent headline in USA Today read, “Santa's becoming a September fixture” citing Christmas promotions beginning as early as July and August.

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Tuesday
Oct112011

Lund University: An entrepreneur’s guide to brands & social media marketing

Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund University School of Economics and Management in Sweden

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Friday
Aug262011

Steve Jobs' 1997 brand prophesy

Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below.

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Tuesday
Aug162011

Borders: A brand tragedy

As Borders fades into oblivion I'm left mourning  the loss of my favorite urban hangout.

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