Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund University School of Economics and Management in Sweden
Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter of motivation.
And people wonder why the newspapers are in trouble . . .
Newspapers have some of the most powerful brands in the world. But decades of monopolized media have made them soft in the ways of brand management.
Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below.
Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed.
My friend Cedrik tells me the headline was coined by Jacques Séguéla, President of RSCG before I started in advertising. I heard it from my first creative director at BBDO and have had it repeated to me by practically everyone I've know in advertising ever since.
Seven Tactful Tactics for raising money online
Microsoft recently came under a lot of criticism for the way it tried to raise money for Japanese earthquake relief. Their Twitter campaign was seen by many as a transparent ploy to promote their brand at the expense of Japanese quake victims.
In many BtoB companies the career path to the Marketing Departmment seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers.
What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth? The latest MS communication fiasco centered around their efforts to help earthquake victims in Japan this weekend.
I was hoping to write this post about a new browser called RockMelt. A few people in the office suggested I try it. RockMelt claim they are “re-imagining the browser for the way people use the Web today”.