On February 2nd, You don’t have to be in Punxsutawney Pennsylvania to be able to celebrate the hugely important American tradition of Groundhog Day. You can now show your enormous support for the ‘Holiday’ by earning your Groundhog Day foursquare badge. Check out Craig Smith's timely post to learn how.
Last week, I received some very good—and very flattering—news.
In April, the career site, TalentZoo.com, asked if I would be interested in writing a guest blog for their site. I was honored and have really enjoyed the process. My posts usually center around marketing, social media and strategy.
Google alerts sent me a link today dated December 8, 2010 whose headline read "Study reveals social media brand marketing potential". I clicked through to find an article talking about the power of social media as a traditional advertising media.
Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort.
What small towns can teach us about the "new" rules of marketing
In the 1950s, Madison Avenue decided to reinvent the marketing process.
One Mo Bro's plea for more online charities to stop preaching and start participating
‘Tis the season of giving. So what’s the best way to raise money for a good cause? Try this: forget about your cause for a moment and focus on the cause of the poor bloke who is the unwitting recipient of your spammy appeals, guilt-laden messaging and misuse of social media platforms.
The common perception of China is that it’s a waking giant that is still struggling to rise. The reality is something different. As China expands and stretches its massive arms, expect the Communist powerhouse to take the world by storm in the next decade.
I'm often asked if brands should use traditional or social media. The question is often phrased as if the two are mutually exclusive and you need to be on one camp or the other.
Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the message because the message shapes the perception of their brand. And the brand is their most valuable asset.
I've been privileged to have the opportunity to lecture at the Lund University School of Economics for the past three years. Each semester, I've delivered a series of lectures on strategic marketing to masters and PhD students. I have supplemented these lectures with live cases for students to work on.
Today, I’m hosting a webinar on the challenges Western brands face when they market their products in China. The talk covers why your biggest obstacles aren't what you think and how to get your branding on the right track for success in the Chinese market.
The iPad (as well as other tablet computers) is being heralded as the savior of the print industry. On the surface, you can understand why. More people get their information electronically every day. It’s fast.
There is an easy way to get more from your advertising agency. And it's not keeping them on a shorter leash, squeezing timelines and margins even further, or micromanaging their every decision. It's much simpler and less involved.
Do you call yourself a marketing professional? What does that mean, really? Call someone a doctor or a lawyer and you get a clear picture of what they do and what skills they have. In fact, you have to go to school and need to be accredited and certified to be called a doctor or lawyer or even a teacher.The same can't be said for marketing professionals.