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Tuesday
Feb082011

The latest International Duffy Tribune

The latest issue of The International Duffy Tribune is now available for download. If you are marketing in the US, you'll want to read about the expansion of our Boston Office with the arrival of our new Managing Partner in the US, Rich Wahl. 

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Wednesday
Feb022011

Foursquare Tip: Get Your Groundhog Day Badge Today!

Groundhog-day-4sq On February 2nd, You don’t have to be in Punxsutawney Pennsylvania to be able to celebrate the hugely important American tradition of Groundhog Day. You can now show your enormous support for the ‘Holiday’ by earning your Groundhog Day foursquare badge. Check out Craig Smith's timely post to learn how.

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Wednesday
Jan192011

How to turn your marketing up to ’11

In my latest post for TalentZoo.com, How to turn your marketing up to ’11 (and good news for the rest of us), I put together a list of trends that I wish all marketers would adopt in 2011—but know they won’t.

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Friday
Jan072011

TalentZoo’s Most Read Blog Post of 2010

Last week, I received some very good—and very flattering—news.  

 In April, the career site, TalentZoo.com, asked if I would be interested in writing a guest blog for their site. I was honored and have really enjoyed the process. My posts usually center around marketing, social media and strategy.

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Thursday
Jan062011

The Fifteen Most Hated Brands in America

Customers, employees, shareholders and taxpayers hate large corporations for many reasons. 24/7 Wall St. reviewed many of these to choose the 15 most hated companies in America.

via 247wallst.com

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Wednesday
Jan052011

Study reveals social media's potential for misuse

Google alerts sent me a link today dated December 8, 2010 whose headline read "Study reveals social media brand marketing potential". I clicked through to find an article talking about the power of social media as a traditional advertising media.

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Wednesday
Dec292010

Movember: The Final Tally

Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort. 

 

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Wednesday
Dec012010

Stop Listening to the Social Media Experts and Start Watching Andy Griffith

What small towns can teach us about the "new" rules of marketing

 In the 1950s, Madison Avenue decided to reinvent the marketing process.

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Tuesday
Nov302010

Online charities: When bad tactics happen to good causes

One Mo Bro's plea for more online charities to stop preaching and start participating

‘Tis the season of giving. So what’s the best way to raise money for a good cause? Try this: forget about your cause for a moment and focus on the cause of the poor bloke who is the unwitting recipient of your spammy appeals, guilt-laden messaging and misuse of social media platforms.

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Monday
Nov222010

Social media: I don't want to know

Saw this music video from Marketing Reject and thought I'd share. It's one marketing manager's musical lament about trying to cope with the changes in our industry. If you can relate, please call me before you do anything drastic. :)

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Wednesday
Nov032010

China 101: Getting up-close and personal with the world's biggest market

After posting on China in Talent Zoo (Marketers: Visit China Before China Visits You) I got a few mails asking about trips to China and the best way to gain an understanding of the market. By far, the best way to understand the market is to go there

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Monday
Nov012010

Marketing and branding in China

The common perception of China is that it’s a waking giant that is still struggling to rise. The reality is something different. As China expands and stretches its massive arms, expect the Communist powerhouse to take the world by storm in the next decade. 

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Thursday
Oct282010

Social media and the 10% solution.

I'm often asked if brands should use traditional or social media. The question is often phrased as if the two are mutually exclusive and you need to be on one camp or the other.

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Monday
Oct182010

Is it time to start augmenting your brand’s reality?

Augmented reality (AR) is the latest killer technology sweeping across smartphones and desktops alike. But the real question is whether AR is as useful as some people say, or just a gimmicky fad that will go the way of the Hamster Dance.

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Tuesday
Sep282010

Why bother monitoring buzz?

Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the message because the message shapes the perception of their brand. And the brand is their most valuable asset.

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Monday
Sep272010

Getting Real at Lund University School of Economics

 I've been privileged to have the opportunity to lecture at the Lund University School of Economics for the past three years. Each semester, I've delivered a series of lectures on strategic marketing to masters and PhD students. I have supplemented these lectures with live cases for students to work on.

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Thursday
Sep232010

The 8 Myths of Marketing in China

Today, I’m hosting a webinar on the challenges Western brands face when they market their products in China. The talk covers why your biggest obstacles aren't what you think and how to get your branding on the right track for success in the Chinese market. 

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Monday
Sep202010

Will the iPad Save Our Newspapers? Sorry, There’s Not an App for That

The iPad (as well as other tablet computers) is being heralded as the savior of the print industry. On the surface, you can understand why. More people get their information electronically every day. It’s fast. 

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Monday
Aug232010

The Absolute Best Way to Get More Value from Your Ad Agency

There is an easy way to get more from your advertising agency. And it's not keeping them on a shorter leash, squeezing timelines and margins even further, or micromanaging their every decision. It's much simpler and less involved.

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Monday
Jul262010

Sorry, You Are Not a Marketing Professional (and Neither Am I)

Do you call yourself a marketing professional? What does that mean, really? Call someone a doctor or a lawyer and you get a clear picture of what they do and what skills they have.  In fact, you have to go to school and need to be accredited and certified to be called a doctor or lawyer or even a teacher.The same can't be said for marketing professionals.

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