The Business of Elfing Yourself

OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf ourselves again.

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Elves teach agencies the true meaning of creativity.

OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right time to Elf ourselves again.

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Does the "Starring You" viral video technique still work?

Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why? Well, it stars moi

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Social Media: It's not just for kids anymore

Truth is it has been a very adult channel for over a year. But we still have clients telling us "We're not interested in social media because we are a serious company with no interest in conversing with 12-year-old girls".

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RESET: 10 ways to create a competitive advantage in the new economy

A workshop given for Alfa Laval's global marketing team

I would like to thank all those who participated in our marketing workshop "RESET: 10 ways to create a competitive advantage in the new economy."

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David beats Goliath: Vermonster flows in the Green Mountain State

Social Media scores a victory in Vermont.

I posted previously about Rock Art Brewery and their legal troubles with beverage Goliath Hansen. You'll be happy to know the incident played out pretty much as predicted in my post.

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Social Media & Marketing Lecture at the Lund University School of Economics

International Marketing & Brand Management Program

Thanks to all of you in the International Marketing & Brand Management program for attending my Social Media in Marketing lecture this week.

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Twitter Lists Triad Part 3: Six Twitter List Revelations

This post attempts to define the insights gained from working with Twitter Lists. I will not cover step-by-step instructions for creating lists.If that's what you are looking for, please check out this excellent post by Mashable. And then come right back!

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Twitter Lists Triad Part 2: Four types of Twitter Lists and how to use them

This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this excellent post by Mashable. And then come right back!

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Twitter List Triad Part 1: Why you need them

This post attempts to answer the question: Why should I make Twitter Lists? It will not cover step-by-step instructions for creating lists. If that’s what you are looking for, please check out this excellent post by Mashable. And then come right back!

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Meteoric mediocrity: Is all publicity really good publicity?

Is all publicity good publicity? In bygone eras when news was scarce and communication outlets sparse, maybe. But times have changed. There is no scarcity of communication outlets.

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Are MarketingProfs Digital Mixers really worth the time and expense?

If you are interested in social media then you have probably heard of MarketingProfs, a Boston-based marketing organization. They have positioned themselves at the forefront of thought leaders on leveraging social media in marketing.

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Why you should boycott Monster Energy Drink

Do it for your brand and for our collective sanity

The old rules said that big companies with well-budgeted legal departments could quietly bully competitors and vendors into submission with the threat of litigation - regardless of their guilt or innocence. The new rules say you will do this at the peril of your brand.

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Blog Action Day: Step #1 for any company contemplating a greener brand

The answer to a truly greener brand is all around you

A lot of companies today are looking to green their brand. Incentives like commute-free days, using less paper and recycling. All good.

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Social media kudos for The Duffy Agency

Twitter and Blog both recognized this week.

It's been a good week at The Duffy Agency. Business is brisk, the weather is wonderful and we received two small items of recognition in social media circles.

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Social Media enters the curriculum at Lund University

Tomorrows marketeers cut their teeth on social media

I’ve just gotten back from guest lecturing at Lund University with their post-grad marketing program. This semester we are discussing social media: what it is and how it got this way

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New Edition: The International Duffy Tribune

New digitally optimized edition

Hot off the press, the latest edition of The International Duffy Tribune is ready for download.

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Social Media Shines in the Black Forest

TAAN holds its Autumn meeting in Freiburg Germany

I've just returned from an inspired Transworld Advertising Agency Network (TAAN) meeting in sunny south west Germany. It was hosted by our TAAN member agecny in Freiburg, Kiesewetter.

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SAS's odd inflight promotion of Ryanair

This morning I was on a Scandinavian Airline (SAS) flight. The crew made their usual spiel right after take off, reviewing the flight plan, weather en route, etc..

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Twitter Mosaic Tool - picture your followers

OK, this may not be the most useful business tool for Twitter, but it is fun. What makes this really cool is that you can click on any one of the thumbnails in your mosiac to learn more about the person. Thanks to Sxoop for inventing this free app.

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