Today the marketing director of a global technology company told me he didn’t want to get involved with social media because “we don’t want to lose control of the message.”
HOLIDAY GREETINGS TO EVERYONE
I'm off for the Holidays. To everyone who is celebrating this time of year: happy holidays and all the best for 2009. Below is a mini-poster we included with this year's agency holiday greeting.
STATISTICALLY OBAMA ALREADY WON THE ELECTION MONDAY NIGHT
When you work in marketing, you’re bombarded with statistics.
COMMUNISM AND COMMERCIALISM MERGE IN THIS NEW MARKETING FRONTIER
This morning I delivered a speech on branding to 50 communist party leaders in Guangxi province, China. I wasn’t sure what to expect and was surprised by their interest and engagement.
Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4Cs: What Kotler didn’t tell you.”
The talk contrasted marketing theory with marketing reality in an attempt to help students bridge the two. I hope those who attended will be better able to identify companies that are operating under a true marketing paradigm (generating demand in the market) vs. those that operate under a production paradigm (focused solely on pushing products into the market) when they enter the work force.
Slides from the seminar can be downloaded here with the password Dr. Tarnovskaya gave you. Feel free to email me with any questions.