Tuesday
Sep082009
Social Media ROI
Sep 8, 2009 
Back in the day when there were many less media options, you could
"turn on" your TV campaign and see results the same day.
Sep 8, 2009 Monday
Aug242009
Socialnomics
Aug 24, 2009 I've posted a few videos with the latest mind-boggling stats on social media and the digital revolution. Consider this the latest installment. It may not convince you that social media is the right solution for YOUR brand or ease your anxiety about investing ion something you do not entirely understand.
Wednesday
Aug052009
"What the F**K is Social Media and Why the F**K Should I Care?"
Aug 5, 2009 
Thanks to Marta Kagan for making this slide show and to my TAAN partner Mark Vitullo at Digital Day for sending it to me. It answers the questions above and provides some interesting facts. (If right side of slide is cut off in your browser, click link below to view)
Friday
Jul172009
What I learned at Cannes Lions 2009
Jul 17, 2009 
Big ideas win big at Cannes. Will advertising ever be the same?
The global slowdown in the ad biz took center stage at every talk and seminar this year at Cannes Lions. You could also see it in the smaller number of attendees and their general demeanor.
Friday
Jun262009
So funny it hurts - the latest ad process parody
Jun 26, 2009 In case you ever wondered how bad ads get that way, you may want to check out this film. It's a cross between Truth in Advertising and Nine Ways to Improve an Ad. If there were no stop signs this is how they would be developed by a company and their ad agency.
Thursday
Jun182009
Will you be at the Cannes Lions 2009?
Jun 18, 2009 
Well it's June and that mean tines for the annual pilgrimage to the South of France. If you will be at the Cannes Lions next week let's meet up. I'll be there all week with colleagues from The Duffy Agency and the Transworld Advertising Agency Network (TAAN).
Tuesday
Jun092009
Zombie Marketing: Why dead brands are being brought back from the grave
Jun 9, 2009 
Today I received a package from my sister who lives in Boston. Inside was something I haven’t seen since I was twelve: a box of Quisp breakfast cereal. That's because its producer, Quaker Oats, stopped selling the brand in the mid 1970's.
2 Comments | in Brand Equity Thursday
Jun042009
News you can use
Jun 4, 2009 
We've just published the summer edition of The International Duffy Tribune at the agency. It's a collection of marketing and advertising case studies, new approaches to marketing problems and some updates on life at The Duffy Agency since our last issue.
Wednesday
May202009
The Kindle story offers lessons for all marketers
May 20, 2009 
Kindle: an elegant union of strategy, tech and environment
A couple of weeks ago I was in Boston on my way to have lunch with a marketing strategist who's blog I read on occasion. As I was on my way out the door my business partner phoned.
Post a Comment | in Kindle Wednesday
May132009
Pharma, heal thyself
May 13, 2009 
I received the following questions from a student at the University of Oregon. She is looking into the history of pharmaceutical marketing and the tactics they use to reach their customers.
Post a Comment | in Pharma Wednesday
May132009
Brand Rants blog now available on Kindle
May 13, 2009 
Kindle now offers its users the opportunity to subscribe to their favorite blogs via their Kindle. New posts are automatically delivered to the hand-held device for a subscription fee of $0.99 per month.
Monday
May112009
Why pharma needs social media
May 11, 2009 
The following is a reply posted in Ad Age in response to the article Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media
2 Comments | in Pharma Tuesday
May052009
Back to Basics
May 5, 2009 
I’d like to thank you all for being here for the 2009 TAAN Global summit. I know most of you traveled great distances to join us here in Copenhagen.
Wednesday
Apr292009
Two things even social media can't cure
Apr 29, 2009 
1 Comment | in Social Media Friday
Mar272009
Twinterview with a Twitaholic: Twitter tips and best practices
Mar 27, 2009 
As our week-long focus on Twitter draws to a close I thought it would be useful to interview a leader (some would say casualty) of the Twitter phenomenon. Stefan (pictured below) is a self-confessed Twitaholic.
Post a Comment | in Twitter Monday
Mar232009
Twitter Explained: Twoble with Twitters
Mar 23, 2009 
For those of you who are still wondering what Twitter is all about, perhaps this video will help.
2 Comments | in Twitter Wednesday
Mar182009
How do you Twitter?
Mar 18, 2009 
THE QUESTION THAT CHANGED THE INTERNET: “WHAT ARE YOU DOING?”
Twitter.com started in October of 2006 with people answering the simple question “What are you doing?” in 140 characters or less.
3 Comments | in Twitter Monday
Mar162009
What is Twitter and why does it matter?
Mar 16, 2009 
ONLY 2.5 YEARS OLD, TWITTER HAS BECOME A FORCE TO BE RECKONED WITH
I was going to posts some tips for getting the most out of Twitter today.
Post a Comment | in Twitter Monday
Mar092009
The information age explained (in 5 minutes)
Mar 9, 2009 Want some perspective on what the information age is all about? Check out this presentation. It was originally created as a power point presentation for high school faculty in 2006. Since then it has been tweeked and upgraded to its current form. Check out the full background here.
1 Comment | in Information Age Saturday
Feb282009
Saturday, February 28, 2009 at 07:10 PM
Feb 28, 2009 google-site-verification: google5ebc0411060c9ad9.html