Jan 22, 2009 
You know Obama's social media campaign is working when third parties start chipping in. Case in point Paste Magazine’s Obamicon UGC campaign site which was launched on January 7th.
Post a Comment | in Obama Jan 19, 2009 
Today the marketing director of a global technology company told me he didn’t want to get involved with social media because “we don’t want to lose control of the message.”
8 Comments | in Social Media Dec 19, 2008 
HOLIDAY GREETINGS TO EVERYONE
I'm off for the Holidays. To everyone who is celebrating this time of year: happy holidays and all the best for 2009. Below is a mini-poster we included with this year's agency holiday greeting.
Dec 16, 2008 
HOW TO USE TWITTER TO FOLLOW BREAKING NEWS
At exactly 6:20 AM this morning my bedroom rose up as if on a big wave then began to rock back and forth.
2 Comments | in Twitter Nov 26, 2008 
Last week I was having a quiet lunch with with some backpackers in the lazy fishing village of Mamallapuram, India. The subject of our occupations came up.
Nov 7, 2008 
If there is anyone out there who still doubts the power of the internet to shape public opinion and forge alliances; who still questions the power of social media;
Post a Comment | in Obama Nov 4, 2008 
CANDIDATES USE SOCIAL MEDIA TO RE-ENERGIZE US POLITICS
Could this be the dawn of a new political era of citizen involvement in politics? I blogged earlier about the role of social media in this election,
Nov 4, 2008 
STATISTICALLY OBAMA ALREADY WON THE ELECTION MONDAY NIGHT
When you work in marketing, you’re bombarded with statistics.
Post a Comment | in Obama Oct 28, 2008 
NIHAO CHINA!
To further strengthen our ties with the Chinese market, The Duffy Agency has launched a Chinese (Mandarin) version of Brand Rants called 宋 杜 菲 的 博 客.
Oct 27, 2008 
COMMUNISM AND COMMERCIALISM MERGE IN THIS NEW MARKETING FRONTIER
This morning I delivered a speech on branding to 50 communist party leaders in Guangxi province, China. I wasn’t sure what to expect and was surprised by their interest and engagement.
Post a Comment | in China Oct 16, 2008 
Who says Scandinavians don’t have a sense of humor? I’m always on the lookout for local brand treatments when traveling. This campaign caught my eye on a recent trip to Iceland.
2 Comments | in 66 North Oct 16, 2008
Right now we are looking for an account director with solid ad agency experience to work in our Swedish office.
Oct 14, 2008 Oct 14, 2008 Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4Cs: What Kotler didn’t tell you.”
The talk contrasted marketing theory with marketing reality in an attempt to help students bridge the two. I hope those who attended will be better able to identify companies that are operating under a true marketing paradigm (generating demand in the market) vs. those that operate under a production paradigm (focused solely on pushing products into the market) when they enter the work force.
Slides from the seminar can be 
downloaded here with the password Dr. Tarnovskaya gave you. Feel free to email me with any questions.
Oct 13, 2008 
If you work in marketing, particularly on the strategy or account planning side, then you probably use the word “insight” a dozen times a day.
Sep 30, 2008 
Almost 70% of US on-line adults now use blogs, communities or social networks regularly according Market Tools’ August/September Insight Report.
Sep 26, 2008 
Like most of you I saw the Microsoft spots with Bill Gates and Jerry Seinfeld when they aired in early September. I thought it was the best ad I had ever seen ... for Apple.
Post a Comment | in Microsoft Sep 12, 2008 
I read a recent post by one of my favorite marketing authors, Seth Godin, titled “The Myth of Launch PR”. He talks about companies who are obsessed with publicity as they launch their brand onto the market.
