HOW SALES-CENTRIC MARKETING KILLS PHARMA BRANDS
Excerpt from Life Science Reporter article by Jacob Fleming:
" What is the best way to help doctors and patients to get our messages?
Stop communicating with them as if they were idiots. Really. Most medical
advertising is banal and lifeless
YOU'RE IN ADVERTISING - GET OVER IT.
The Cannes Lion's is arguably the most celebrated event in the advertising industry. The brightest minds in the business meet for a week of education
NEW STUDY REVEALS DTC ADVERTISING INCREASES DIAGNOSIS AND COMPLIANCE
In 1997 the FDA relaxed regulations on the use of broadcast media to
advertise prescription drugs to consumers.
LOSING CONTROL OF THE MESSAGE? — YOU CAN'T LOSE WHAT YOU DON'T HAVE
When I speak to marketing executives or read posts about traditional marketers embracing social media I notice a common theme: the fear of "losing control". I don't get it.
THE POWER OF PLAIN TALK + ONLINE VIDEO
Does your company have information your customers or others may find useful? If you answered "no" then permit me to respectfully suggest that either a) you're wrong or b) you will soon be out of business.