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Entries in SME (2)


5 Tips for taking your brand abroad

What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen." I was thrilled to share the stage with some of the sharpest thinkers in international marketing and brand development and thought I'd share a few of their insights with you. 

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Positioned for Success: How SME brands can rule the world

International brand positioning tips from the Amerikadagen forum on marketing small and medium enterprises abroad. I was honored by the invitation to speak at Amerikadagen, an event that addressed the opportunities and challenges facing small and medium enterprises (SMEs) that wish to market themselves abroad.

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