If the traditional ad agency is dead, what will take its place?

It was 17 years ago this month that McKinsey & Company published a strategy paper called “A revolution in interaction”. It was a look forward at the likely economic impact of the internet and the mechanisms that would drive it. In 1997 few of us had any idea about the changes that were about to transform marketing or how quickly the business models that defined our industry would become obsolete.

Click to read more ...

The illusion of communication and how to prevent it

How to create your own marketing micro-profession

Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very precise foundation of language to describe all things medical. Then I got a job in an ad agency.

Click to read more ...