Sep 26, 2012 ;)
The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater.
Post a Comment | tagged CEO, CMO, brand equity model, marketing department, research | in CMO, Marketing Operations, ROI Aug 20, 2012 
Confusion, loss of vision, incessant babbling. They used to call it old age or senility. Now we recognize these as the symptoms of brand dementia.
Post a Comment | tagged Borders, CMO, Encyclopedia Britannica, Kodak, brand dementia, brand equity, brand strategy, sears | in Brand Development Jul 31, 2012 
Part 2 of 2
To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-Suite.
Jul 25, 2012 
Part 1 of 2
The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it has a shot at catching on.
Post a Comment | tagged CEO, CMO, ROI, ROI Marketer | in CMO, Human Resources (HR), Marketing Operations, ROI