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Entries in Steve Jobs (1)


Steve Wozniak on Marketing

While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is that? 

The Apple co-founder went on to attribute Apple's success to a conscious decision to be a "market-led" company as opposed to a tech-led company. This seemed to be in Steve Job's DNA.


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